Defying stereotypes,

one label at a time.

People with disabilities just want to live their lives – the same way you do.

So start looking at the person, not the disability.


When people with disabilities were asked what the hardest part of their condition was, the most common response was…

“I am treated as less than human.” 

One of the greatest barriers people with disabilities face is the attitudes of other people in labelling them. We want to challenge existing stereotypes, negative attitudes and mindsets, and show that people with disabilities have been defying stereotypes, one label at time.



with UNLABEL tattoo

an image of the unlabel tattoo sticker with the text don't label me and the qr code which leads to the campaign microsite.

Upload a photo of yourself with the UNLABEL tattoo sticker on Facebook and Instagram, tag @SPDsingapore and hashtag #UNLABELSPD. Click below to opt in to receive your tattoo sticker. Mailing is on us!

Submit your


Leave messages of encouragement on our pledge wall. What action do you plan to take? You can start with “I pledge to…”